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Creating a Unique Corporate Identity

Whether you are manufacturing products or selling a service, one of the first steps will be to select a unique name to identify and distinguish your new business or product from those of your competitors. In order to optimize your chances for instant public recognition and awareness, the next step will be to create a unique logo or trade mark. Designing a unique logo or branding has however become a highly specialized art form in its own right. Therefore, to be competitive and respected, it is imperative to project a professional image from the outset.

At WSO Graphics, our policy is never to make use of what is generally referred to as ‘canned fruit’, which are existing images downloaded from the internet and then slightly modified to adapt it to your name or brand. By making use of standard fonts or ‘canned fruit’ images, your chances of claiming copyright of your design becomes a debatable issue, as those can never be considered unique or original. Take this into account when you intend to have a go at it yourself.

With 50 years experience in this particular field, all our designs are custom designed by hand from scratch to guarantee they are 100% unique and original. This also simplifies the process of getting the design registered (which you should), thereby protecting you from possible fraudulent use by competitors. The origination process of a logo is slightly more complex than is generally believed. Just like the company name, the graphic concept is researched (to avoid duplication or resemblance) and then developed rather than simply designed, and this takes time.

The primary objective is that the client will be happy and proud of their professional corporate identity. WSO Graphics can also provide photography, as well as artwork for stationery, signage, vehicle branding, advertising, labeling, banners, expos, etc.

The standard fee for a corporate logo or trademark is R10,000 (ZAR) per design. For international clients, the fee is $800 (USD) - payable through PayPal only! For multiple designs (product trademarks), we can negotiate a substantial discount. All other artwork will be quoted for in advance at the standard studio rate of R600/hr.

Below are a variety of examples of logos and trademarks designed by WSO Graphics
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Example of Logo Construction and Development

 

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Another example of Logo Development for Three Arrows

 

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Suppliers of Fabrics & Upholstery

 

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Health Care

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 Restaurant & Coffee Bar

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Supplier of adhesives, sealants & coatings

 

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Pharmaceutical Trade Marks & Branding

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Automotive Spares

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IT Research, Development & Training

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Agricultural Suppliers 

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Cycad Academy SA

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Computer Security Specialists 

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Solar Energy Product Distributors & Consultants 

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Road Construction Engineers

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 Hunting & Photographic Expeditions

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My Property Consultant - Real Estate

 

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Music Group from Johannesburg

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Agricultural Branding & Trade Marks

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Financial Consultants - Germany

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Aroma Therapist

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 Agricultural Branding & Trade Marks

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 Cosmetic Industry Logos & Branding

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 Gardening & Agricultural Branding

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Financial & Debt Consultants 

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 TGMASA Coat of Arms

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Computer Software developers, Research & Training

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Retirement Village

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 Suppliers of Pharmaceutical Products

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Professional Photographer 

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Import / Export Consultants

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 Artwork, photography, design and text content on this domain is Copyright WSO GRAPHICS 2019, and may not be reproduced without prior permission

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